News: Identify Listing Opportunities with Market Supply Gap

Jun 6, 2019

Ever wondered which listing type is high in demand, but low in supply?

If only there were a way for agents to identify such market gaps and business opportunities.

Introducing Market Supply Gap, a feature on AgentNet that provides you with an overview on the demand and supply of properties in a district/area, by listing and property type.

This feature will be able to help you determine where your next listing opportunity is at.

How do I look at the Market Supply Gap?

When you log into AgentNet, click on the ‘Insights’ tab on top.


How do I make sense of the Market Supply Gap?

Making it easier for your viewing, our system has ranked the districts according to which has the most opportunity for you.

Alternatively, you can also filter by your preferred district, listing or property type. For HDB, it is filtered by specific estates.


With the search volume of property seekers on our web platform (known as ‘demand’), we match it against the quantity of listings that match this demand (known as ‘supply’).

After you have chosen your preferred location, you will be able to see the demand and supply of each unit type. If there is significant demand, but low supply – it’ll be flagged out as an ‘Opportunity’.


Will Market Supply Gap affect the number of Ad Credits needed to post a listing?

The Market Supply Gap only informs you on the supply and demand of properties and does not have any effect on Ad Credits.

When you decide to market a listing that is considered an opportunity, the number of Ad Credits will still be determined by Optimus.

There are several factors Optimus takes into consideration when determining how much Ad Credits is required for each listing. However the Market Supply Gap only looks into demand versus supply.

Apart from being just a platform to market your listings, we also want to help you build your business by providing you with more listing opportunities.

Through this empowerment of data insights, you will be better positioned to invest resources in listings that are likely to convert to a sale.

Let’s look forward to a future of possibilities, together.

-PropertyGuru Team

Find out more about Market Supply Gap and our help articles available.

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Tricia Lim
Associate District Director
CEA Licence No.:
L3008022J / R021333D
+(65) 9108 3165